The Wall Street Journal is reporting on Apple’s efforts to assemble the people and intellectual property pieces into a strategy to exploit opportunities for exclusive features and to take back control over its product release cycle.

While I can understand and appreciate Apple’s desire to limit 3rd party involvement around new and updated products, what interests me the most is Apple being in the position to control it’s popular iPhone and iPod line literally from the ground up with custom chips tailored towards multicore processing and the ability to harness the computing power of the graphics processing unit (GPU) to lend a helping hand in delivering HD quality graphics on the mobile platforms.

Smart move Apple, but I suspect there will be some growing pains particularly with scaling. The WSJ believes it will take Apple one year to release new devices with the home made chips. I say it will take at least two… Anyone wiling to play over/under?