My Product Philosophy (aka How I Reason)

This calendar year has been one of progress. In addition to launching Your Look at, I have the fun challenge of the front lines of retail disruption through leading a redesign of the Nordstrom Product Page across desktop, mobile web, and app.

My product philosophy is nuanced and difficult to summarize. Correspondingly, the same elements that make my product philosophy apophatic are the same that make it successful. My product philosophy is divergent. That is, my philosophy diverges from the expected.

Growing up hip-hop

The smoothest bridge to my perspectives on product development and strategies is hip-hop. As an up and coming emcee, I learned the process born out of taking something known, let’s say a record or an aphorism, and transforming it into something completely new and different.

Read the full post on

Product Management Hall of Fame (Draft)

Note: This list is largely skewed towards company founders.

Steve Jobs. Accomplishments: creating the home computing industry as well as the mobile era.

Learn about him: Steve Jobs by Walter Isaacson, Becoming Steve Jobs by Brent Schlender, Rick Tetzeli. Steve Jobs (Film); Steve Jobs: The Lost Interview (Documentary)

Steven Sinofsky. Accomplishments: implementing at scale a product development process with strategic integrity.

Learn about him: One Strategy by Steven Sinofsky.

In Progress:

Bill Gates

Mark Zuckerberg

Jack Dorsey

Elon Musk

Jeff Bezos

Tony Fadell

Julie Larson-Green. (Office Ribbon)

Brett Taylor. Facebook Newsfeed.

Reed Hastings

Every discipline and domain has foundational texts. These texts are oft cited and under read.

They represent the dominant philosophy of the domain. For example in business: Innovator’s Dilemma, Crossing the Chasm, and Strategy books by Michael Porter.

Everyone cites their superficial perspectives. To be an expert in your domain you have to read the foundational texts. No matter how dense no matter how boring. You have to have a perspective. Otherwise you don’t have a point of view ok the foundations of your own domain and are suceptable to colleagues’ sophistry built upon misinterpretations.