Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company.
Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon Pincus and the process is on going.
I’ve gone through the naming process more than a few times, with everything from BlueLounging (Brandon, and my first project together a textbook exchange hub) to this blog to StickyTAG. Its always an interesting experience. I’ll speak to some of my lessons.
- The product is what matters. I want to put this upfront to make it clear, that a great name and a bad product is about as useful as sunblock in a snowstorm. So yes while naming the beast matters – you always need to put things in context and understand that its one component of the overall brand.
(continue to read six more Common Cents Naming Insights for your product or company)