Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as […]
7 Common Cents Insights for Naming Your Product / Company
Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company. Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon […]
