An Executive Guide to Social Media

A co-worker sent me a link to BusinessWeek’s special report on Social media.

There were two things that really stood out to me:

  1. Jakob Nielsen’s critique on Twitter & CEO’s was spot on.
  2. The Survival of the Twittest article had an interesting bit on Domino’s Pizza limiting the fall out from its “employees adding, shall we say, nonstandard ingredients to the food.

I think this is a good read. Let me know your thoughts.

– Justin McDowell

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