develop a point of view, read the foundational texts

Every discipline and domain has foundational texts. These texts are oft cited and under read.

They represent the dominant philosophy of the domain. For example in business: Innovator’s Dilemma, Crossing the Chasm, and Strategy books by Michael Porter.

Everyone cites their superficial perspectives. To be an expert in your domain you have to read the foundational texts. No matter how dense no matter how boring. You have to have a perspective. Otherwise you don’t have a point of view ok the foundations of your own domain and are suceptable to colleagues’ sophistry built upon misinterpretations.

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