My Product Philosophy (aka How I Reason)

This calendar year has been one of progress. In addition to launching Your Look at, I have the fun challenge of the front lines of retail disruption through leading a redesign of the Nordstrom Product Page across desktop, mobile web, and app.

My product philosophy is nuanced and difficult to summarize. Correspondingly, the same elements that make my product philosophy apophatic are the same that make it successful. My product philosophy is divergent. That is, my philosophy diverges from the expected.

Growing up hip-hop

The smoothest bridge to my perspectives on product development and strategies is hip-hop. As an up and coming emcee, I learned the process born out of taking something known, let’s say a record or an aphorism, and transforming it into something completely new and different.

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