Attitude

It's good to be back!! Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around "Web 2.0" companies and could small to midsized, non "Web 2.0" companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused [...]

The Brand Mason’s Peer Review: 7 Common Cents Naming Insights

Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as [...]