‘We dropped our shorts to make more money. Hope you don’t mind.’
(this excerpt is a bit lengthy but I find the in the trenches Starbucks anecdote interesting, hopefully you find it worth it!)
. . . Now, Starbucks was hiring hundreds of specialists from the outside, many from management positions at Burger King, McDonald’s, Taco Bell, and other fast-food chains. When I joined the company, we made fun of those companies. Now, just three years later, we had been forced to hiring them. But bringing them on staff also meant changing the culture of the company, and in doing so changing the heart of the brand.