Attitude

It’s good to be back!! Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around “Web 2.0” companies and could small to midsized, non “Web 2.0” companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused […]

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The Brand Mason’s Peer Review: 7 Common Cents Naming Insights

Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as […]

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Apple’s shift into chip design

The Wall Street Journal is reporting on Apple’s efforts to assemble the people and intellectual property pieces into a strategy to exploit opportunities for exclusive features and to take back control over its product release cycle. While I can understand and appreciate Apple’s desire to limit 3rd party involvement around new and updated products, what […]

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