It's good to be back!! Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around "Web 2.0" companies and could small to midsized, non "Web 2.0" companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused [...]
Tag: Strategy
The Brand Mason’s Peer Review: 7 Common Cents Naming Insights
Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as [...]
7 Common Cents Insights for Naming Your Product / Company
Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company. Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon [...]
Apple’s shift into chip design
The Wall Street Journal is reporting on Apple's efforts to assemble the people and intellectual property pieces into a strategy to exploit opportunities for exclusive features and to take back control over its product release cycle. While I can understand and appreciate Apple's desire to limit 3rd party involvement around new and updated products, what [...]
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