Of Sprints and Marathons

“Life is often compared to a marathon, but I think it is more like being a sprinter; long stretches of hard work punctuated by brief moments in which we are given the opportunity to perform at our best”

– Michael Johnson

Priority 1

So we’ve done it. We’ve disturbed inertia and finally have notsocommoncents up and running again. Great. Except now we need to rebuild traffic. But to get traffic we must have content – and to get content takes time.

I do know that I’m not alone in this struggle.

I’m honest enough with myself to know that I don’t blog frequently enough to compete with other blogs for the daily news cycles or even worst – hype cycle; in fact the hyper news cycle and blogosphere ADD were things I took issue with during my first foray into blogging.

So I’ve decided to take a different route this time, instead of focusing on the current news topics of the day. I’ll most often swim in the exact opposite direction. As a DJ – I dug in the crates of my record collection (and record shops) to find hidden gems that I can introduce to a new audience. As an author I’ll do the same. Reading and digging through journals and business profiles both past and present (because lessons should transcend time) to mine information and nuggets to present back to you my reader.

I aim to do one solid post a week.

Since priority one is increasing readership – we’ll have to see if this works we’ll enough to garner links, or even captivating enough to keep your attention.

Over the next few weeks, I’ll be sprinting through a marathon of projects that have come from all angles. In addition to updating this blog with Justin and Brandon, I’ll be updating our twitter with business nuggets each day, and I’m lined up as a guess author on The Ideators Journey. Who knows maybe more projects coming soonish.

Some questions Im thinking about regarding increasing blog traffic. Outside of reciprocal links what are your tips? Outside of daily business news – what type of content do you find compelling?