Slow M&A process leaves Sun eclipsed

When I first heard the news Oracle - Sun merger, I had high hopes that given a quick transition there would be some interesting disruptive effects. This immediately threatens IBM who for years have used less expensive, home-grown hardware to propel sales in higher margin enterprise software. Oracle not only acquires the hardware to implement [...]


It's good to be back!! Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around "Web 2.0" companies and could small to midsized, non "Web 2.0" companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused [...]

The Brand Mason’s Peer Review: 7 Common Cents Naming Insights

Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as [...]

Of Sprints and Marathons

“Life is often compared to a marathon, but I think it is more like being a sprinter; long stretches of hard work punctuated by brief moments in which we are given the opportunity to perform at our best” - Michael Johnson Priority 1 So we've done it. We've disturbed inertia and finally have notsocommoncents up and [...]

An Introduction of Sorts

There are neither beginnings nor endings to the turning of the Wheel of time. But it was a beginning. -- Robert Jordan I knew I wanted to bring notsocommoncents back to life when I found myself blogging about the disruptive trends in business and technology on my company's SharePoint. Somehow, I had finally become comfortable [...]