Building on Justin’s post: Who are you working for?
“No, that is not your problem,” he says.”Your problem is you don’t know what the goal is. And, by the way, there is only one goal, no matter what the company.”
That stumps me for a second. Jonah starts walking toward the gate again. It seems everyone else has now gone on board. Only the two of us are left in the waiting area. I keep after him.
“Wait a minute! What do you mean, I don’t know what the goal is? I know what the goal is,” I tell him.
By now, we’re at the door of the plane. Jonah turns to me. The stewardess inside the cabin is looking at us.
“Really? Then, tell me, what is the goal of your manufacturing organization?” he asks.
“The goal is to produce products as efficiently as we can,” I tell him.
“Wrong,” says Jonah. “That’s not it. What is the real goal?”
Wait a minute, I’m thinking. That’s it!
Technology: that’s really what it’s all about. We have to stay on the leading edge of technology. It’s essential to the company. If we don’t keep pace with technology, we’re finished. So that’s the goal.
Well, on second thought . . . that isn’t right.
The Goal, Eliyahu M. Goldratt p32
In life it’s easy to lose sight of the goal. Without acknowledgement of “The Goal” interesting things become important things – important things become critical things.
If you can imagine for a moment – the above conversation taking place but instead of proposing “technology” or “products efficiently” as the goal instead “Six Sigma” or “Brand” or better yet “Employee Morale” might be cited as “The Goal.”
Think about it though – why is it we do the things we do? In life my goal is to make the world better by having lived vs. how it would be had I not existed. The more I make the world “better” the better I’ve achieved “The Goal.”
The saying is raison d’etre it’s not raisons d’etre, and the reason is when it boils down to it there is only one target goal. I’m of the belief that while the goal may not necessarily be the only measure of success, it is most definitely the measure of failure.
How I go about my goal may be through learning, through impacting the business world, and by striving to be a good friend and family member. But in the event I no longer have friends or family (heaven forbid), I can no longer retain new things, or I no longer have the chops for the business world – my goal lives on. Therefore my goal is not to learn – learning is just a core element for how I go about my goal.
When I think about my goal and to continue along with Goldratt’s Theory of Constraints, the process to attain the goal and the barriers/bottlenecks to that goal, I get clarity around the things I should be doing, when and why.
What is your goal?
What is your business goal?
And how do your actions of today drive yourself and business to those goals?